HISTORY
Where the Action Is (WTAI) was a tour featuring Swedish rock bands that toured throughout Sweden between 2004 and 2006 with several high profiled Swedish bands and artists such as The Hellacopters, The Hives, The Ark, Moneybrother and many others. In 2007 the tour took a hiatus and then came back in 2008 as a one day festival in Stora Skuggan, Stockholm. The name is taken from a song from The Hellacopters second album Payin' the Dues.
Where The Action is 2011 - Line Up
Sahara Hotnights, Serenades, Paolo Nutini, The Ark, Glasvegas, Coldplay, Royal Republic, Jenny And Johnny, Daniel Adams-Ray, Bright Eyes, Brandon Flowers